From my point of view and after reading hundreds of books on marketing and business management so far, I would like to enumerate the most important aspects of this book that make forced his reading:-richness in contents. -The author perfectly conveys his experience and knowledge. -Does not contain straw and your reading you hooked from the start. -It is an excellent query and very readable book. -Provides strategies, approaches and ideas. In short: The typical book that few more times read it more like and more party end up sacandole. ABOUT the book: The business world is in constant motion.

Thousands of companies are born and die every day in all corners of the world. Each of them behaves quantity of products, services and business strategies, ideas that sometimes have an ephemeral life and others grow and develop for a long period of time. Nobody knows what are the secrets of success, but the truth is that some companies are able to adapt better than others the changes of markets and consumers. Bye, bye, marketing, edited by pyramid, describes the keys that are used to understand what is happening, how evolved the idea of strategic positioning of a brand, from the purely functional values to the emotional and creative thinking. Analyzes the causes and pose solutions to cope with changing times and new strategies. New situations and new rules of the game the title says it all: Goodbye to marketing, says Medina, expert in advertising and adds the marketing now is not what it was.

Bye, bye, marketing provides the keys to understand the changes that have occurred in the world of business strategies. Some of these changes are caused by factors as diverse as the evolution of marketing, conversion products in marks, the appearance of Internet, new consumer profile and the importance of creativity and innovation in all processes. We are facing a new landscape to which it is necessary to think it all, says the author and adds that: marketing languishing and its professionals have ceased to be in the eye of the hurricane. The decline of the old marketing and analysis of the causes that motivated it constitute the central objective of this book, which also offer solutions to cope with changing times and new strategies. Bye, bye, marketing makes an excellent journey through the evolution of marketing to today. New situations and new rules of the game. The work describes the keys that are used to understand what is happening, how evolved the idea of strategic positioning of a brand, from the purely functional values to the emotional and creative thinking. Analyzes the causes and pose solutions to cope with changing times and new strategies. Bye, bye, marketing is a book of great interest to all those who have made so far the marketing profession, and also to readers who have some kind of responsibility in the future of their companies. More info about the book: