March 2014 – Unify Financial

Internet Strategies

March 16, 2014 webmaster

From my point of view and after reading hundreds of books on marketing and business management so far, I would like to enumerate the most important aspects of this book that make forced his reading:-richness in contents. -The author perfectly conveys his experience and knowledge. -Does not contain straw and your reading you hooked from the start. -It is an excellent query and very readable book. -Provides strategies, approaches and ideas. In short: The typical book that few more times read it more like and more party end up sacandole. ABOUT the book: The business world is in constant motion.

Thousands of companies are born and die every day in all corners of the world. Each of them behaves quantity of products, services and business strategies, ideas that sometimes have an ephemeral life and others grow and develop for a long period of time. Nobody knows what are the secrets of success, but the truth is that some companies are able to adapt better than others the changes of markets and consumers. Bye, bye, marketing, edited by pyramid, describes the keys that are used to understand what is happening, how evolved the idea of strategic positioning of a brand, from the purely functional values to the emotional and creative thinking. Analyzes the causes and pose solutions to cope with changing times and new strategies. New situations and new rules of the game the title says it all: Goodbye to marketing, says Medina, expert in advertising and adds the marketing now is not what it was.

Bye, bye, marketing provides the keys to understand the changes that have occurred in the world of business strategies. Some of these changes are caused by factors as diverse as the evolution of marketing, conversion products in marks, the appearance of Internet, new consumer profile and the importance of creativity and innovation in all processes. We are facing a new landscape to which it is necessary to think it all, says the author and adds that: marketing languishing and its professionals have ceased to be in the eye of the hurricane. The decline of the old marketing and analysis of the causes that motivated it constitute the central objective of this book, which also offer solutions to cope with changing times and new strategies. Bye, bye, marketing makes an excellent journey through the evolution of marketing to today. New situations and new rules of the game. The work describes the keys that are used to understand what is happening, how evolved the idea of strategic positioning of a brand, from the purely functional values to the emotional and creative thinking. Analyzes the causes and pose solutions to cope with changing times and new strategies. Bye, bye, marketing is a book of great interest to all those who have made so far the marketing profession, and also to readers who have some kind of responsibility in the future of their companies. More info about the book:

Product Promotion. Ensuring The Success Of The Organization .

March 10, 2014 webmaster

Modern monetary situation may differ significantly from the normal economic environment. Really, for all the cunning of any monetary system and the instability of its specific elements of events such as the current financial crisis, has not yet occurred. The economic crisis, with all its negative qualities, does, however, specific enough significant responsibility – to cleanse the market from an exhausted and unpromising players. In other words, continue to work, only those who actually are capable of producing, for whom and under normal market positions tactic does not become empty noise, and who sees that the economic crisis – a period when the promotion of a brand can be a key appointment. Organizations that want as much as possible to reduce spending on promotion and advertising campaigns quickly enough will be able to stay out of work. In addition, those who see the value of this event as the promotion of Moscow, used the possibility of the crisis to strengthen their own economic and market positions in the market sector. Since it is clear that the promotion – it is completely not only the so-called direct advertising, but also many other very successful and is not particularly open paths which provide an opportunity to increase sales and lock in perception of potential customers a nice view of a particular trademark, a product of the firm. Actually in the position of the global crisis promotion is starting to take a much more important than the various other economic positions.

Because he is currently a customer as skills are cutting their own costs. And among the expenses saved only those without whom there really is no possible to get by and those that seem interesting. In other words, a biased attitude towards a particular product or particular business model is becoming more and more crucial in the product purchase or use by customers. And in order to promote site, service or product was really effective, proper advertising program must necessarily be written by experts in this field of activity. Only such a selection would allow the greatest way cut is actually unnecessary costs and focus on those cost items that do not become indispensable for goal. Today's methods are allowed to move with minimal attachments are more familiar with products, brands or services the company of potential customers outside of any matter where they are located. It is most convenient for the use of the Internet. Conventionality Geography of the Internet gives a chance to lure all the right clients without much stress. And not only to preserve the private generation companies in difficult situations, the present world crisis, but also improve it for the future.

Happy New Year

March 3, 2014 webmaster

We can assume that this custom came from the fact that, as a rule, business card handed from hand to hand, and when it is put on the table, it simply more convenient to take with a smooth surface, inset angled corner. Bending top right corner of the business card accepted in most countries, including our own, but in several other countries decided to bend the lower left corner or completely one side of the business card. Be extremely careful not to forget previously acquainted with the nuances of etiquette, communicating with partners from other countries. It should be remembered that the transfer of business cards with a curved angle to the driver or courier, it is considered a flagrant breach of etiquette! Also business card with bent angle can not be passed from hand to hand. Not accepted to send a card in the mail, however, an excellent option when it sends a courier or driver. Writing a response to a user must be made within 24 hours. Business cards have a number of common abbreviations. As a rule, they can be found only on the business cards of foreign visitors, although earlier in the 19 century, they are widely used in Russia. Conditional messages are written in the lower left corner: pf – congratulations (pour feliciter); pr – thanks (pour remercier) – even sent flowers, or other pleasant trifles; pc – condolence (pour conolaence); pf na – July 2024