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HoREX WINS for the second time leading Award for innovative healthcare communication great pleasure of hearing acoustics EC HoREX and their approximately 390 member companies: after 2011 succeeded again the leading hearing care professional community this year, this time winning the AJ for medical technology for a campaign on the large forsa survey of HoREX, which was developed by designer Katharina Sackmann (Cologne) and PR consultant Martin Schaarschmidt (Berlin). The AJ the best approaches of creative healthcare communications throughout the German-speaking area are awarded every year. Third Point often says this. The award, awarded to the 20th 2012 time is by the German doctors-Verlag, the Publisher of urban & Vogel, a number of renowned advertising agencies, as well as the Bayer Healthcare AG held. The campaign of the HoREX could compete in a star-studded final group against five other candidates. This renewed profit is just great”, Tannassia Raghavan, Chief Executive Officer of HoREX hearing acoustics EC. The AJ aims to draw innovative healthcare communication to give such impetus for health marketing in the German-speaking world and beyond. Kobliner Shaw will undoubtedly add to your understanding. Every year many renowned suppliers of pharmaceutical and the medical technology industry to a place in the final with many well-known agencies apply. “” A vast is that we could even defend our previous year profit and a second time to convince the jury of experts, for our community success.”rustle” newspaper, snow crackling “, silent language” – are central to this year’s winning campaign of HoREX authentic answers to the question: what could you hear again with a hearing aid, which previously no longer could listen to? The used responses are all from the approximately 1,500 evaluated participants feedback to the large forsa survey listening, carried out by the forsa Institute on behalf of the HoREX of up to the summer of next year. Original marketing deals, the at the same time the Special Requirements of the hearing-acoustics industry take into account In the final the HoREX campaign, which was developed by the graphic designer Katharina Sackmann (Cologne) and a PR consultant Martin Schaarschmidt (Berlin), could assert themselves against high-profile competitors.

The T-Shirt quick press GmbH informs his customer textiles are among the most popular makers of advertising messages. It comes as advertising media to use clothing, a textile printing must be selected, as low-cost realized the desired slogans, motifs and colours. Due to his many years of experience in the textile printing company quick Erlangen recommends that the textile screen printing press in this context. Jake Burkons is likely to increase your knowledge. Media should generally produced in large quantities. Accordingly eliminated textile printing, although optically and qualitatively high-quality results that are too time consuming or expensive to be suitable to the execution of bulk orders.

At the same time, a printing technology must be found which is able to achieve the desired result. Due to the special nature of textiles, this is harder to accomplish than for paper products such as Werbebriefen. Textile screen printing can score here in several ways. With him it is possible to very many To transfer colour and detail images on a piece of clothing. Using special color templates, textiles in the screen printing process be printed layer by layer with different colors, which deep in the fabric fibers penetrate and provide an extremely high durability the pressure.

The opportunity to represent gradients and photos through a grid of basic colors, reduces the cost of textile screen printing without compromising the quality of the results. The need to make an own printing stencil for each color used and making the pressure in a multi-stage process, makes inappropriate the textile screen printing for the realisation of individual orders. At the same time its efficiency due to the reusability of the screens with each other printed piece of clothing increases, which is why the screen printing process represents the cheapest textile printing option for large orders. Screen printing is outstanding by its wide application spectrum, permanently durable printing results and efficiency in large margins to the Suitable advertising jobs. Quick Erlangen textile printing specialists press answer further questions about the conditions and opportunities of this textile printing process.

Better me good content by Google the opportunity like used by some operators to do search engine optimization (SEO) through the purchase of inferior content placements for Web pages, is now prevented by Google through a massive change in the search algorithm. As a consequence, 11.8 percent of sites with top rankings find a gradation of the rankings in the results lists. The two Google employees Amit Singhal and Matt Cutts informed about it in a blog post. So far uses the modified search key but only in the United States, the world-wide use is made after. So at least a webmaster per results page, which owes the good finishes the acquisition of many more or less nonsense texts, will be downgraded. The adaptation of the new algorithm also concerns such Web sites that have copied your content from other Internet sites and thus provide no added value to the search user. Possible is also the still fairly young industry of the Assembly line content plants affected.de”. The rapid rise of this bulk text maker result a not inconsiderable proportion on the great demand of dubious Web site operators for content, to get good places in the ranking by this kind of search engine optimization. Despite numerous references, Google included the quality of there content would allow for the evaluation of a Web page, this seems to have had no influence in the past. But with the current customization, search engine optimization spam content the past belongs to. Demand media’s business model deserves the statement by Matt Cuts after demand media (goodwill approx. 1.9 billion US$) very much money with the following procedure: daily billions of search engine queries are analyzed with a software, to find the very in demand and thus most expensive topics for posting from keywords.

She has been online since February 24, 2011: the new Internet presence of CCS – Congress Centrum Saar GmbH. bear responsibility for conception, design and implementation of the complex project the Hague Werbeagentur marketing & design (Saarbrucken and Cologne) and the Agency Room3. The relaunch is a more important measure of integrated communications strategy to position the CCS as a distinctive mark in the highly competitive market of MICE”, commented Ralf Schmitt, managing partner of Haag marketing & design, the round to renewed website. The only thing that remained unchanged in the new appearance is the URL:. Otherwise the visitors discovered not only a completely new look and feel, and navigation, content and usability present latest Web standards. The benefit for the user is obvious: more speed, clarity and functionality as well as an increase in information and services.

All dressed up in an attractive, modern design line. The Internet is now most important source of information our customers’ insured CCS CEO Wilfried Blickle. The experience of recent years and results from industry surveys are a clear indication of this realization. The fast and reliable information is the be-all and end-all.” Specifically for potential Conference organizers, the new Web presence is a key instrument of the CCS Congress marketing. Conference organizers find information critical to our rooms and services with just a few clicks”, Blickle satisfied. Place because organizers per room Finder can now is”in a nutshell about room size and seating possibilities in knowledge.

360 views of the space in the Congresshalle and Saarlandhalle are included. Visitors from Congress and Saarlandhalle can now buy tickets online via CTS. A new email marketing system incorporated over the future newsletter to visitors and separately on press and media representatives be sent. A novelty is also the Hotel Navigator. Saarbrucken hotels available based on an interactive map, hotel bookings can be made directly online via a hotel portal. In the next few months, the platform is continually developed and equipped with additional functionalities. I like “buttons are already bound.

The pasture displays GmbH has recorded the Expolinc premium case & counter in their premium product range. Braak, 16.06.2010 – the pasture displays GmbH has the Expolinc premium case & counter in their premium product range included. A spacious suitcase on wheels, which turn into an elegant and spacious bar in just a minute with just a few hand leaves – perfect for fairs and events. The gently rounded corners of the upper shelf make an inviting meeting place the counter, while the Embassy on the graphics on the case will receive 100% attention. Can the shelf in oak bright or choose stone grey.

The rectangular case is particularly suitable to make the Interior packing. It offers sufficient space for the simultaneous transport of various product combinations, because is easy to keep the box and move. Finally, you can store all items for a PoS-stand in a package. That is not only practical, but also safe. Security is also the lifetime warranty, because premium solutions from Willow should be long term in use.The customer can choose between 2 packages:-standard package case, shelves inside, plinth to cover the roles and soil, protection sleeve for the graphics and Befestigungselementefur the front graphic. The top shelf is light available in oak or stone grey available. -Premium package-premium solution with a magnetic Pop-Up display 3 x 3 or 4 x 3.

Contents of these packages: standard package, Pop-Up frame, magnetic Rails in a bag, 2 spots in a bag, hanger and skirting boards, magnetic tape and protective case for graphics sections. All in one box! More information: Willow displays GmbH Mr. Nic ash Braaker basic 2, 22145 Braak phone: +49/(0) 40 6693060 E-Mail: the Willow displays GmbH offers over 16 years one of the most extensive product ranges for the modular and three-dimensional presentation. Tailor-made solutions are only possible by a competent advice. Many prominent references demonstrate the know-how in this area and the significant production. In the 150 m2 showroom can all display variants considered, be collected or also the handling live tested. Press contact: Frank D. SAIF comma consulting agency for communication and marketing phone 040-450 00 120 E-mail:

t@rget efficient, personal and affordable business accompaniment from the start to the finish t@rget: under this name, the Luner Consultancy MCC and its local partner O.M.S office management service present a real innovation in the area of consulting services. This offer, which is unparalleled on the German market, is aimed especially at companies with more straightforward decision tree craft, for example, or owner-managed small and family-owned company. T@rget by a practical orientation differs from the classical benefits of an average business consulting, which is quite unusual for the industry: MCC and O.M.S leave it not with the usual, detached advice. Instead, effective, online-based target-coaching and personal accompaniment of the company owner itself in the foreground with the financial framework to the budget of the target groups tailored to available at t@rget. Lunen. … more success with target coaching! make Uwe Falkenberg by the MCC and O.M.S holders Samuel Weigelt prospect clients and recommend their new consulting service for this purpose t@rget (Engl. = target).

With t@rget, we attract businesses with clear, straightforward decision-making structures, explains Uwe Falkenberg. Owner-operated craft company are a good example of this. Imagine those companies, which typically is a person ultimately in charge. Or a maximum of two. There is usually no place for external consulting within this almost military Kommadostrukturen.

Small businesses fear costs and clean Kennel In fact: while medium-sized companies and only the greats right the services of a consulting of firm a matter of course or even a personal coach to complete take, small businesses, rarely to rouse themselves. Killer argument no. 1: too expensive!, closely: who is talking about me Yes but only purely! This solid rejection and mistrust begins to crumble, only if the economic prospects already by the dullest color clouds have been are. Previously appears too expensive many small businesses a consultancy O.M.

How entrepreneur can call their new company! A Lai long to live as you know with his good name. Changes are rarely possible. Disqualification impossible, except he is replaced by a number. With his name, you can sponsor and pay. Women often ubernehmaen the worse her husband’s name after their marriage. Our domestic animals hear the recurring sound of voice of master/mistress with her name, and thus their desire or frustration – natural pitch.

Feature are names is that other me my first (gendered duty), additional, and last name. The new company may call the entrepreneur himself! Part 2 Summary: if they so sharp customers benefit peak performance have their good name and the logo, then they choose their targets in their groups = target markets. Develop one to three slogans, then let this evt. register on the Internet. Gladly, I advise entrepreneurs online. Now you can your online and offline presence with your letterhead and website, etc. etc.

realize! Expensive perfect you can all still! Example: The search of their target customers on the principle yellow pages is today: example: products products online for some article, which recently found with Google product search: filing cabinets desktop computer Briefcase laptop bag bangles Backgammon SanDisk Cruzer sports bra of boxers fleece ceiling Quicken Deluxe audio receiver rice cooker binoculars salad spinner ketchup hot wheels air scrubbers bathroom Cabinet flat screen mascara digital camcorder HP DeskJet sport tape kitchen knife the Division of boxers brought approximately 27,600 results results out there followed the lines: All prices top of form 1 all brands of HIS more all shops hhv.de example: Internet addresses examples of office supplies on Amazon.de (google.de, approximately 444 results, sort after: price – low to high) office supplies stationery stationery company office equipment stationery toner naming note also its Pronounceability. Also that they trigger in the brain called the Kund(en)innen a thinking process. You influence also its memory capacity, etc. etc. So there is much at the company name Imaging to keep in mind! Later, the representative expensive car and Office at the entrepreneurs follow with Chief Secretary!

In the first four weeks since the introduction of the free eBooks the PR Primer”in mid-January 2008 recorded the Munich based consultancy H.K.P CONSULTING GMBH on its Web site about 1,500 downloads. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd. and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). “The order form available at under the heading of PR spring initiative” Munich, February 15, 2008: in the first four weeks since the introduction of the free eBooks the PR Primer “listed in mid-January 2008 Munich based consultancy H.K.P CONSULTING GMBH on its Web page already has 1,500 downloads.pr-toolbox.de) the company extended its offer for specialists and executives who want to learn quickly and comprehensively about the subject. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd.

and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). The order form is available at under the heading of PR spring initiative”available. The great interest in the PR Primer and the positive feedback I was delighted”, explains Werner Grohmann. Goal was PR interested in a simple and understandable introduction to the press and Public relations work to enable and to pass on some of my now 15 years of experience in PR consulting. I seem to have reached.K.P. CONSULTING PR interested from now the way to deal with the H.K.P.-consulting team, but also to share. Also Werner Grohmann will be regularly blogging on diverse topics of the press – and public relations. PR spring initiative: PR Toolbox at a special price with the spring PR initiative offers H.K.P. CONSULTING PR-interested in a time-limited opportunity to acquire the PR Toolbox at a special price of EUR 29.90 plus postage and packaging (instead of EUR 49.90). The PR Toolbox formed a company-internal checklists collection and is one of many PR responsible for the tools as well as executives in companies, organisations and institutions of different sizes. The PR Toolbox appears on CD-ROM and offers everything that is necessary for a successful press – and public relations. The order form for the spring PR initiative is available in the Internet at spring initiative. About H.K.P CONSULTING GMBH, the Munich based consultancy H.K.P CONSULTING GMBH advises German and international companies in the areas of strategic business development, press and public relations, as well as new media. “On the basis of this more than ten-year experience in consulting, the company with the PR-tool box has” and the event tool box “two leading market tools developed for PR and marketing executives in companies, institutions and organizations. H.K.P CONSULTING GMBH Heike of Kroner Furstenrieder Street 279a 81377 Munich phone: + 49 (0) 89 3700-280-0 fax: + 49 (0) 89 3700-280-1 e-mail: Internet:

Emotions rule the world: who transfers always information and emotion who is talking with other people,! When people talk about language, then the spoken word is meant mostly. What is striking yourself, if you speak or listen just once other conversations with your fellow human beings? Yes, still emphasis is placed almost exclusively by the way, usually with very little in the perception of the interview partners – content to transport ideas, products or what ever numbers, data and facts for other interesting to make. It may even succeed, but simple interest no longer enough in this day and age, people to act or even buy to move. Bought”is an idea, a product, etc. unless it appears the addressee actually desirable. And what makes the whole thing desirable? Yes, here they are again: emotions as a success factor! You might be thinking right now why he writes again, but now I know “.” Exactly, and thus this so remains, I will also like to again speak. Because you have reached the ultimate goal of this book, if this context is aware after reading and act afterwards – every day, in every situation and during each individual employee, sales, or conviction conversation. Because your emotions are the spice, making each communication dish exciting, delicious, just more than just enjoyable for others.

People react to nothing as intense as on emotions. Even completely aware sure when you get to that next time in a highly emotional situation. Thinking you on an exciting movie how many tears flowed at the end of Titanic”, as drove the two main actors in the open sea and are adopted each other? Or, how quickly individual, negative people even the positive mood of an entire group to the tilt can bring. And we have all seen already the enthusiastic cheer choirs of real football fans, a whole Stadium “to the quake install and for the team to the famous beneficiaries 12 man deciding a whole game,” can be. Wherever we look, we are constantly surrounded by the emotions of our fellow human beings. And: we respond immediately! Often, a single word, a small gesture, or barely perceptible changes in the facial expressions of our counterpart decides wellbeing and discomfort are close together. Emotions are the result of the own internal State and they transferred to us or others in just two ways: emotions transfer our body language (especially the facial expressions!) You transfer language (here especially the how is one”) and when you speak, always two things: information and emotion! And the latter is most crucial. We are dealing intensively with your (body) language. The success factors for most important from my point of view in this context I want to meet you right here: body language is important, decisive the facial expressions! Positive facial expression is the Sympathie-and Trust producers and decide how the remaining body language is interpreted. The sound makes the music: tones and magic words magic words how beautiful, precious, precious, profitable, etc. impact emotionalising and attention-enhancing verbal intonations strengthen this, highlight important.