Industrial Revolution
In fact the normal practice is to produce manually upon request. In the next step of the historical evolution of marketing small producers begin to manufacture their products in larger quantities in anticipation of future orders. When a new division at work a kind of business man starts to help the sale of that increased production. This man – who acts as a link between producers and consumers – is the intermediary. To be easier communication, purchase and sale, the various stakeholders tend to be grouped geographically; the malls are created this way.
Nowadays there are some Nations that are going through this phase of desarrolloeconomico. You can see that refinements and advances in marketing in general go the advances of civilization. The modern marketing in the United States was born with the Industrial Revolution. Associate or as a by-product of the Industrial Revolution came the growth of urban centres and the decline in the rural population. Family crafts were transformed into factories and the people went from field to the city looking for work. Services firms grew to meet the daily needs of the industrial workers who were no longer self-sufficient.
The marketing was barely developed during the latter half of the 19th century and the first two decades of the 20th century. All the interest was focused on the increase in production since the market demand exceeded the supply of the product. In fact, mass marketing was a prerequisite for series production. Only with a system of mass marketing could operate factories at an optimal level of production, with the advantage of being able to enjoy the economies of production derived dimension to extent to which the manufacturing economy developed and became more complex, the channels so it flowed trade became larger; they had to find methods better to sell industrial production. Specialists in marketing increased the mandatory step in this evolutionary development. What was the next step in the development of the? marketing? Clearly the orientation of a massive and clearly focused marketing in the product, to a personalized and focused primarily on consumers, marketing but this talk another day. Original author and source of the article