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Marketing Digital Consulting

Marketing Digital Consulting

Most companies and customers of the Marketing Digital Consulting, mainly seek to hire these services: attract more visits to your Web page. To do this, it works primarily in the positioning of the website on search engines and other Web Marketing techniques. Although it is not easy, in a few months, the client’s website ends up takeoff and obtain a significant visitor traffic. Normally, after the months, the client again requires consultants in order to increase purchases or sales of your products or services via the internet, concerned that the increase in web traffic was not sufficient to meet their expectations. Few know of Web Analytics.

The consultant, after analyzing, discovers that the problem is not in the visits but in the conversion of visitors into customers. Much of visits leaving the navigation before the end of the recruitment process. Thus, it is as evidence that the system of buying and selling is not intuitive. If you would like to know more about Fiserv, then click here. The use of the same raises confusion, is It is slow, tedious. Ultimately, it is a system that contains many defects, causes the impatience of the users, and these end up abandoning the hiring before the end of the process.

This example is quite current and extrapolated to many sites, even those organizations that are not dedicated to e-commerce but want the constant increase of its users, regardless of which contain advertising or not. The question is clear, the success of a website is not only measured by the number of visits, nor by their positioning in Google or other search engines. Web Analytics should not only worry about the skimpy data, it’s about the why and also make the key questions that enable to make efficient and effective decisions on the presence of a web network. The exposed example, reflected the problem of lack of usability that suffer from many of the web sites. So, analytics, accessibility and usability web form a triad inescapable. Is worth spending some more drafting or (re) making a website, that he himself, not only possess sufficient content covering the objectives of the model or plan of business of the company or organization, but also the information and their systems of usages (independent to be ecommerce or not) are operationally accessible and usable by anyone on the planet. As well affirm the most notable experts in web consulting, web analytics is to analyze qualitative and quantitative data from a web site and within its competence, in order to promote a continuous improvement of the online experience that users (or clients) have both common as potential and becomes a few expected outcomes (online and offline). It is simply being smart, sell more and make greater profits.

Satellite

Satellite

Satellite (moon) – this is, strictly speaking, the most common site. And that he knows only satellite of its owner. This site is usually created as a 'satellite' primary resource for the following tasks: Redirect Visitors to the satellite on the primary resource; increase "puzomerok" (TCI, pr, etc.) of the main site by putting a thematic references to it, generate additional income on the stock exchanges for the sale of options and systems, placing Contextual advertising, such as runners or AdSense. Sometimes around the main resource creates a network of satellites. In this network link shall appear as the main resource, as well as between themselves satellites. Produced within the mesh, causing it to promote and enhance "puzomerok" of each individual satellite. To this grid has existed a long and happy she and each of its satellites must meet the following requirements: everyone satellite, part of the network should be designed as a quality site with unique content, all satellites need to be indexed by major search engines, is very desirable that all satellites have different grid address (IP); all satellites must be registered at different times; satellites should be different from each other and the content and appearance, not bad at all, if all the satellites will have the news sections for the periodic additions and updates. Create a grid of satellites would be long and dreary (to create good and quality product always takes a long time).

But the work will necessarily be rewarded a long and productive the work of such a network satellitov.Vse satellites can be connected to the sec for the sale and purchase options. On satellites with large attendance (more than 500 visitors) you can install more systems and code, place content advertising, such as runners or AdSense – will bring all this extra profit. Know! Gone are the days when search engines do not pay attention to the satellites, whose content was created by the automatic generation, permutations of words, sentences or replacing the words in their synonyms. Now a grid of satellites waiting for a quick and impending ban.