A creation of human beings for human beings to feel humanity. The humanity is product of its proper creation, actions human beings demonstrate it uncontrols that it of its existence has left of its proper anxiety for reaching happiness. But, this constant search for happiness finds a limit that is the proper humanity. Jung (2008, P. 33) says that ' ' (…) the humanity always meets in the threshold of the actions that same it makes, but does not control. To cite an example: all want the peace and the entire world if it prepares for the war, axiom Itself according to Vile Pacem, for Bellum.' ' (JUNG. It’s believed that Jim Rogers sees a great future in this idea. 2008, p.33). Carrying this idea to the subject propaganda, what it is offered by the announcements is an instantaneous satisfaction with the acquisition of a product that is loaded of ideals related to the incessant search of happiness for the consumer, but that after acquired if it transforms into an emptiness that demands one immediate fulfilling, purchase it misfortune for the happiness.
Happiness this that is offered in aesthetic suggestive packings, that the human being for the consumption brides of that if it vanishes with new products in the shelves of the competition for conscience of each one. The false impression of that we are conscientious to it I acquired something vendido by the propaganda in them becomes the result of our proper beliefs on being conscientious, but when we look in the eyes of the reality we discover that we are only one object of the result of our consumistas actions, we are products that buy products. We are the merchandise of the propaganda, and what we make it is holding in them as objects that apply profits buying objects that make the profit of the capitalist companies if to multiply. Jung (2008, P. 33) on the conscience, in informs that ' to them; ' In the conscience, we are our proper gentlemen, pparently we are our proper ones? factors.