Many sites Web have eliminated their guestbooks as a response. In the same way it happens with blogs. The solution in this case for bloggers has been to install a system that would oblige the manual approval of comments, so they can not authorize those resulting them suspicious. Links reciprocal other reprehensible tactic is that used some Spammers who try to deceive yourself rather than deceive search engines. When they arrive at an agreement to exchange links with you should put yours as consideration to yours appear on your website. Until here everything logical and normal. You must however verify the reality of sharing and make sure that your partner is playing clean. Some spammers add a link to your page, but, and here is the trap code that link uses Java to hide the link to your website to search engines.

So you see that the link is pointing to your page but search engines do not. Why do this? The easiest thing would be to comply with its part of the I try and not deceive you as well. What happens is that search engines estimate that it has more value the link of an address, which comes from one page to another, the reciprocal, the true Exchange. Check the link to your page by disabling Javascript, to be sure that search engines see the link to your page. Although it is not strictly a spam technique, search engines increasingly come with worst eye the links of payment, those in which a site links to yours in exchange for money. Search engines require that these links carry the tag nofollow, so he tells them that those links do not reflect votes to extol the quality of the site. According to some specialists, paying for links is a good idea, but only with the purpose of obtaining traffic.

Pay for a link when a visitor clicks on the can be worth (in fact is the same reasoning that you use to evaluate the possibility of sponsored within the large search engines ads). Engines They also improve search and debug your tracking system so that each year will be easier for them to find payment links and devalue your vote. So that the purchase of links to improve your position in search engines is not a good idea. A final recommendation, if your web site has been banned or penalized by the search engines by having used any (or all) of the techniques previously described, desist from your practice and requested the reintegration and new indexing of your website. This is usually immediate and automatic, although sometimes you will have to go through a period of punishment, so it is not conducted with the speed that you would like to.