Scientists believe that up to 80% of the information we receive through our eyes. Not surprisingly, marketers are trying to create a brand to appeal to its visual characteristics. They decided to attribute the font, which is written the name, and logo. Recently, however, more attention is paid to the corporate colors. Corporate color – is one of the most important elements of corporate symbols. Together with the brand name and logo it fulfills an identifier of the goods in the consumer's mind. The bright and recognizable colors allow to stand out among a great number of competitors, and more effectively attract the attention of your target audience.

Experts in the field Psychology has long been proven that people are much more receptive to and remember the visual images, rather than lexical meaning invested in the brand name. 'DHL Corporate colors are an integral part of company's brand – says the manager of marketing communications DHL Russia Tatiana Lyubimov. – Lesbians and easily recognizable – they are our calling card all over the world. " One of the developers of the new style brand 'Beeline' John Williams once said: 'Who controls the color that saves half of the advertising budget. " In this completely sympathize with him and the press secretary 'Vimpelcom' Julia Ostroukhova. 'Lock for a one or another color – a great success for the company' – she says. Color brings with it certain information and provoke emotion. Now it's been aware of the growing number of marketers companies.