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Frankfurt Book Fair

Frankfurt Book Fair

Warner Bros. The S. drew today consumer products of Fischer publishers at the Frankfurt book fair with the bugs bunny Award for product & commercial excellence from today drew Warner Bros. Consumer products the S. Fischer publishers Award for PRODUCT & COMMERCIAL EXCELLENCE 2013 out. “” Since August 2012 the Publishing House published successfully first reading book for the program by fisherman Pete”, which specifically on boys aims with the DC superhero Superman”and Batman”.

“Every boy knows Batman” and Superman “comic books by DC Comics, television series or movies. Follow others, such as Lakshman Achuthan, and add to your knowledge base. Super Heroes meet a role model and have a high potential for identification. To be a super hero, is the dream of every little boy. What is closer, as the popularity of the heroes, for boys to books to attract the first contact? Everything guys want is in the first reading book: cool super hero, dark villains and lots of action. In all the books supplement in addition numerous coloured illustrations, exciting reading puzzles and extra pages to join the reading fun. “” The series five volumes of Superman”Batman”, as well as a first edition of 100,000 copies has grown since the launch in 2012.

Over a period of three years, fishing is Pete”50 first reading book release with the DC Super Heroes. Stefan Hausberg, Director consumer products Germany and Austria said: we are very pleased to be able to draw from our licensed partners Fischer for his successful work in the framework of the Frankfurt book fair. The Publisher has to conceive Batman and Superman, hit the Bullseye with his concept of first reading book for boys only together with our super heroes. You have shown how to create a successful product with quality, exciting and educational content as well as the help of our heroes Batman and Superman.” Caption: S. Fischer Verlag: Dennis Penny (Lecturer of children’s and youth book), Alexander White (team leader marketing children’s and youth book), Ulrike Metzger (publishing Director of children’s and youth book), Warner Bros. Consumer products: Stefan Hausberg (Director consumer products), Katrin Merkel (category manager apparel & accessories, dome logistics & housewares, publishing), Bruno Schwobthaler (Senior Vice President of marketing, sales & business development EMEA) about Warner Bros. Consumer products: Warner Bros. Consumer products, a Warner Bros. Entertainment company, is one of the world’s leading licensing and merchandising company. About DC entertainment: DC entertainment, home of cult brands of DC Comics (Superman, Batman, Green Lantern, Wonder Woman, the Flash), Vertigo (Sandman, fables) and MAD, is the creative Department, which is entrusted with the task, his content strategically between Warner Bros. To integrate entertainment and Time Warner. DC entertainment works with many major Warner Bros. Departments to place his stories and characters across all media, including but not limited to film, television, Merchandiseprodukten, home entertainment and interactive games. DC entertainment is the largest English-language publisher of Comics around the world and thousands of comic books, novels and magazines published annually. In January 2012 launched DC entertainment in association with Warner Bros. “and Time Warner divisions, we can be heroes” fundraising campaign with the iconic superheroes of the Justice League, to strengthen the awareness and to raise the funds, so that can be helped to combat the famine in the Horn of Africa. BATMAN, SUPERMAN and all related characters and elements are trademarks of and DC Comics. (s13) Warner Bros.

Book Publication

Book Publication

“Corporate social responsibility (CSR): international marketing approach that in English and afterwards composed his book corporate social responsibility (CSR): an international marketing approach” by Kolja Paetzold describes the possibilities and potential that lies behind the aspect of “Sustainability” for companies and organizations, if it is used as a marketing tool. The approach the topic of the social commitment of companies as promotion of various aspects, such as the increase in sales, image of the company within society, to use response of higher skilled workers, fair dealing and promotion of people with disabilities and greater use of women in senior positions has not been studied yet. Perhaps check out Angus King for more information. This book also shows the dangers of abuse of marketing activities. People who want to promote social stakes of companies, or support will be abused by false, non-existent certificates on products. Like people, the products of companies avoid through the use of Greenwashing”individuals and families pull the money out of your pocket, is an important part of this work. The theme of the promotion and equality of workers was particularly an affair of the heart, the author since he suffered a severe stroke of fate in the year 2000, in the form of a brain hemorrhage.

For this reason he accepted the task to show the company through the promotion this area improve not only their image in the eyes of society and new potential partners (E.g. suppliers of individual components), but also the sales can be increased has been proven. Underlines the need of the CSR, engagement of companies by growing threats such as climate change and the approaching end of natural resources. The consumer of today differs clearly from its temporal predecessors. The conversion is he calls much more often than once a greater corporate responsibility regarding, the social situation and environmental protection. All companies, regardless of the Size, can become more competitive through the line of the principles of CSR, and gain a better position in the market.