Modern monetary situation may differ significantly from the normal economic environment. Really, for all the cunning of any monetary system and the instability of its specific elements of events such as the current financial crisis, has not yet occurred. The economic crisis, with all its negative qualities, does, however, specific enough significant responsibility – to cleanse the market from an exhausted and unpromising players. In other words, continue to work, only those who actually are capable of producing, for whom and under normal market positions tactic does not become empty noise, and who sees that the economic crisis – a period when the promotion of a brand can be a key appointment. Organizations that want as much as possible to reduce spending on promotion and advertising campaigns quickly enough will be able to stay out of work. In addition, those who see the value of this event as the promotion of Moscow, used the possibility of the crisis to strengthen their own economic and market positions in the market sector. Since it is clear that the promotion – it is completely not only the so-called direct advertising, but also many other very successful and is not particularly open paths which provide an opportunity to increase sales and lock in perception of potential customers a nice view of a particular trademark, a product of the firm. Actually in the position of the global crisis promotion is starting to take a much more important than the various other economic positions.

Because he is currently a customer as skills are cutting their own costs. And among the expenses saved only those without whom there really is no possible to get by and those that seem interesting. In other words, a biased attitude towards a particular product or particular business model is becoming more and more crucial in the product purchase or use by customers. And in order to promote site, service or product was really effective, proper advertising program must necessarily be written by experts in this field of activity. Only such a selection would allow the greatest way cut is actually unnecessary costs and focus on those cost items that do not become indispensable for goal. Today's methods are allowed to move with minimal attachments are more familiar with products, brands or services the company of potential customers outside of any matter where they are located. It is most convenient for the use of the Internet. Conventionality Geography of the Internet gives a chance to lure all the right clients without much stress. And not only to preserve the private generation companies in difficult situations, the present world crisis, but also improve it for the future.