Olaf Drummer

Olaf Drummer

They are manufactured mostly still often but only after proper optimization. Here a great opportunity: customer send off or solve problem? Who wants to pay money, have skillfully here and if possible automated Act. Especially the hour of PDF/X is here but: by all PDF/X production data are normalized, a stable and economically viable production arises. John Grayken takes a slightly different approach. PDF/X must be able to not everyone but the media services for the printing, PDF/X is mandatory. PDF/X is not a panacea from over 10 years of intensive experience with PDF workflows, a team of experts to Robert Zacherl and Olaf Drummer has developed a modular strategy for effective media production with PDF.

The modules allow classical rigid approaches behind and are suitable both for Lone, professional service providers as well fully automated Web portals. Customers learn what they can expect from a modern service partner, and how processes between customer and service provider can be optimally designed. The core of the modular strategy is based on the following guiding principles: PDF/X is not a panacea, but must be agreed on specific production processes the customer pays for solutions and results, not for errors due to the ever-increasing cost pressure, the service provider must achieve a high degree of production security the expenses for manual intervention must be reduced to a minimum, the customer and the service provider transparency of processes, strengthens the partnership between customers and service providers and increases customer loyalty these guiding principles apply regardless of team or company size for almost all of the media production involved. Robert Zacherl and Olaf Drummer show how to safely and effectively use to these guiding principles, the workshop with tangible, practical examples and proven tips and tricks on. The workshop offers a space for discussions. Ask the participants to issues from their own practice are taken up in the context of the available time.

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