The use of technology is essential in order to generate productivity and optimize commercial results. In times of economic Poblem and high levels of caution by the buyers, it is necessary to make much more effective use of information, especially for existing customers, who become the jewel of the Crown, since it is the first source to be able to potentiate the sales. One of the concepts that can most help sales force to develop closer relationships with customers is the CRM (Customer Relationship Management) or management of relationships with customers. The permanent development of new methodologies and business practices, plus the fact of speed is transmitted to which information in the modern world, it makes every time we are more exposed to new trends, practices, productivity tools and in general to a sea of elements as in the majority of opportunities do not understand how to apply. CRM is perhaps one of those rare words that have become fashionable in recent years and which are It lends itself to multiple interpretations, through a conception as a business strategy to a program to manage client computer. Likewise, at the Executive level has become a topic of forced conversation in forums, seminars and even informal level in other meetings and lunches. Unfortunately there is no consensus yet in many of the countries of Latin America about the real meaning of CRM.This important concept, well applied, can support an initiative to increase commercial productivity in an extraordinary way. It is important to understand that CRM is not a computer program.

It is much more than that and has to do with business processes and corporate culture. To the extent that you as a sales professional or as a coordinator or head of a trade group you want to increase business productivity, which is imperative in these times of crisis, it is necessary that involved in a possible implementation of a CRM initiative. The initial step to be able to undertake an initiative of CRM to the inside of an organization, small, medium or large, is to understand the concepts behind this administrative approach called CRM. Portal specializes in CRM, you have provided the following definition of CRM: is: A business strategy which: located to the client as the main center of business activities is based on: A highly structured knowledge of the behavior of the client a very well-crafted design of highly successful experiences for the customer at every point of interaction a business culture in which customer Center produces: Highly satisfied customers who initially develop a behavior of loyalty, which can be converted into a feeling of loyalty to the brand or company through: A mature process of creation, maintenance and development of loyal customers and cost-effective enterprise that implements it and uses: business process optimization, change management and information technology to achieve your goal. To dig deeper into the topics of CRM and automation of the sales force can visit our portal SalesLogix also recommend visiting the free download site where you can find guiias and CRM-related documents of interest.