Some executives think it is smart to answer with a resounding no comments. What do then? Here are some suggestions: 1. immediately constitute a Crisis Committee, which could be integrated in principle by general manager, public relations, the head of human resources, the legal advisor of the company, Security Chief and Chief Financial Officer. They will make great decisions. 2. Hire an expert in handling of crises, with broad experience and strategic vision. 3.
Make a thorough analysis of the situation collecting information that is circulating in the media. 4. Name and that is subjected to a media training to a spokesperson that must not necessarily be public yougsters nor much less the general manager. You should consider a person who meets the requirements to properly handle the issue, to be disciplined and which can remain calm against harassment that he could see submitted by journalists. 5. The expert at crisis management, after analyzing information – in record time – and identify the position in public opinion, must devise a strategy of communication of contingency to cope with the crisis.
In a first encounter with the press the best is tell journalists why, exactly, is not possible to give a full or official version. Here are some suggestions for reasons that can be mentioned: – because the negotiations have reached a delicate point – decisions are being taken and when we are ready we convene a press conference – because you have not yet received the full report – because stakeholders have not been informed yet, etc. but never let us remain silent! A boss who I had told me: the harmful and dangerous monsters kill each other when they are tiny, no to leave them to grow one centimeter.