As end-users, there are many different approaches to the selection of a manufacturer of furniture from chipboard. However, who is doing it deliberately and thoughtfully, and someone, not bothering to bother, just go and ordering the furniture in his vending company. We are interested in the first, most mass, the category of customers who operate on a certain logic, often composed of the same original algorithm, which allows them safe and profitable to make purchases of things durables. Let us dwell on the description of the basic approaches of potential customers on the people who constitute the vast majority of clients and furniture firms Private furniture makers. Consider the basic approaches and dwell on their strengths and weaknesses. “Trust the professionals.” This approach to choosing furniture manufacturer is inherent in a small group of potential clients of the category under consideration. Typically, these are people who are themselves professionals in any field and either convinced that in every case has its subtleties, and that everyone should do their job. al Estate can contribute to your knowledge. Representatives of this group differs ability to receive and analyze the information upon which they draw conclusions about the professionalism of employees. Educate yourself even more with thoughts from MDC Partners’ KBS. For them, the same general concepts are important as level of cultural production, the level of service, an integrated approach to service, fluency in question, the company image, etc. In other words, if these potential clients are convinced that our co-workers, with whom they communicated in their opinion are qualified, they do not necessarily see a sample of products or finished products that the company produces.